$ 3693 per day with facebook - Do you win ?
Political campaigns will have to rethink their online tactics to approach potential voters ahead of the 2016 election, because Facebook is to limit the amount of user information available to third party applications.
In a sense, the change will disrupt the disrupters. Campaigns will not have access to lists of endless friends, which makes it more difficult for groups to build a trusted network of potential voters.
Digital team of President Barack Obama for the 2012 re-election campaign has been hailed as the most innovative of his time to his keen sense of social media, Twitter strategy and its implementation that collected voter data from Facebook. One million voters app installed the Obama team of social organization; Then everyone was encouraged to his list of Facebook friends with the share campaign. Many agreed, allowing the country to track friend after friend against the register of electors of every person, help the campaign would determine which messages resonate. It was effective because potential voters trust their friends more than an advertising campaign.
The digital campaign raised $ 690 million and 1.1 million people registered to vote.
But what gives Facebook, he removed.
"Facebook is obviously changed the game for everyone," Yahel Carmon, Project Manager INSIGHT at Blue State Digital, a Democrat election cabinet measures, told Mashable.
The change was virtually unreported after its entry into force for all new applications, April 30, 2014, if the Campaigns and Elections briefly in July. It will extend to all applications, April 30, 2015 which means that all the 2016 candidates who have not yet taken advantage of the technique of "targeted sharing" will not be able to do so. Groups such as Ready For Hillary, one year old group that uses technology and advocacy for Secretary of State Hillary Clinton to run for president, will be able to collect this information until the 2016 season campaign begins.
The Republican leadership, for its part, does not seem too concerned. The Senate Republican National Committee thought that Facebook often changes its algorithms and internals, so it would be unwise to bet big on the future of targeted shares, Yahoo reported Monday. Republican candidates have used the method successfully in the past, but the party has invested its resources elsewhere, such as in the development of more targeted email lists.
One of the biggest names in democratic electoral measures, NGP VAN, does not seem all that worried, either. Stu Trevelyan, CEO and President of NGP VAN, told Mashable that his company has already moved away from relying on Facebook. In fact, it has already developed a "recruiter" tool that does not take corporate data on social media; Rather, once a volunteer signed with the tool, it follows that volunteers are the best engage others. This helps to identify potential leaders who will be able to expand the scope of the campaign.
The Washington Post has called the next "big breakthrough" technology potential in the country, and Ready For Hillary is taking for a test.
Trevelyan estimated using the data of the relationship came to continuous advances in the field, and Carmon agreed, calling the Facebook change just another "obstacle" to clear.
"I'm always thinking about data issues in the relationship," said Trevelyan. "It's just not going to come from Facebook."
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